From the godfather of UX himself.

Photo by NEW DATA SERVICES on Unsplash

A framework is a structure tailored towards a specific goal that helps you to solve a problem. They give a basic, generic process that outlines steps to take to achieve something, in this case — a product.

What is User-Centered Design (UCD)

User-Centered Design is a framework that involves having deep empathy for the user. It was invented by Professor of Computer Science Rob Kling and adapted by cognitive scientist and designer Don Norman, who is credited with inventing the term ‘User Experience’. He outlines the approach in his book: The Design of Everyday Things. It has 4 Steps: Understand, Specify, Design, and Evaluate.

Understand…


It behaves exactly like HTML & CSS.

from figma.com

Figma — which has quickly become the interface design tool for much of the product design industry — has changed the game once again with it’s auto-layout feature.

The great thing about the auto-layout is that it enables you to create responsive and consistent designs, quickly. It takes a small amount of getting used to, but once you get the know-how, it supercharges your workflow.

The best thing about it for me is that it behaves in the same way HTML and CSS do. Auto-layout has the characteristics CSS framework flexbox. …


A simple method to check that your users know what they’re doing.

Photo by Mark König on Unsplash

Navigation is a topic that seems simple but like the tardis, it’s much bigger than it first appears. There are various debates, such as Deep Vs Shallow Architecture, number of clicks, and Horizontal Vs Vertical navbar, to name a few. They’re all worth discussing of course, but this checklist is something that I rarely see mentioned.

Three simple things that you can ask yourself, and more importantly your users:

  • Do I know where I’ve come from?
  • Do I know where I am?
  • Do I know where I can go?

By doing this you’re really addressing the first principles of navigation…


The method to leverage your own thoughts and feelings to improve your designs.

The visceral response is something designers should always be aware of. It’s the reason that UI Design and Visual Design are so important — it creates a great first impression on people who are using your product or service, the aesthetic usability effect states that good visual design will actually improve peoples perception of the usability of the product.

We all have that voice in our head when we’re browsing a website:

  • “Oooh, what does this mean?”
  • “Why have they put that there?”
  • “Does that mean this, or does it actually mean this?”

Steve Krug talks about the inner voice…


TL;DR, stop using paper wireframes, you’re wasting your time!

There seems to be some romantic obsession in the UX Design Community when it comes to paper wireframing. We’ve all seen the Design Bootcamp adverts that show 10 people smiling at each other, sitting around a table, with a long piece of paper, with 15 screens drawn onto it ready to drag through a paper phone cutout.

As the world has become progressively more digital — I’ve become worse with a pen by the day. This forms only part of my manifesto against paper wireframing.

I understand why some people might prefer it if they have a supercharged ability to…


Yes… I know its speed has been written about 1000 times, but now you can see it.

Photo by Maxwell Nelson on Unsplash

The M1 Macbook Pro is rapid, there’s no getting away from it.

But unless you’re a power user who’s editing and rendering 4K video content, you probably won't have a chance to see it’s power and speed, unless you do this.

One of the most amazing things about the new M1 chip is its neural engine — it has the ability to perform up to 600 billion operations per second. Because of this — it’s really good at performing machine learning tasks, as they mainly involve repeat tasks with slight variation (such as training on data sets).

Using a for loop in python

Because the neural…


Design done well has the ability to gain companies a lot of money. But poor design leads to costly ‘user error’.

Photo by rupixen.com on Unsplash

Yeah… I know £500, unlucky right?

To give some context; I’m a User Experience Designer. I’m very analytically minded and find software and real-life appliances more intuitive than other people, largely due to the amount of time I spend interacting with them (a lot).

Since reading the Design of Everyday Things (a must-read for new UXers, or any designers for that matter) , I’ve tried to pay more attention to…well… the design of everyday things.

And while I feel that fits into my ethos of being mindful and deliberate about things — it obviously didn’t help me in this instance.

Here's what happened...


Gestalt Psychology says that ‘things that are grouped together are perceived to be related’. How might we use this when designing user experiences?

Designers use this in a few ways, to highlight calls to action, to lead the eye to important pieces of information, and to distinguish paragraphs — to name a few examples.

However, did you know that people with some types of autism, such as Aspergers, are unable to identify the relevant and irrelevant information of the spatial environment?

This means that in some cases, autistic people can get sensory overload as their brain tries to perceive all the available information on the page at once and not in groups (like non-autistic people).

This means that the more information there is…


I just had the most nauseating checkout experience ever.

I won’t name the company that provided me with this difficult and confusing checkout experience, I don't think that’s productive or good for anybody.

The poor experience all started when clicking on the ‘checkout’ button. The button next to the product I wanted reads: ‘add to cart’. I expected the number inside the shopping cart icon to go from zero to one — signifying my product had been added to the basket. (See below)


Forms are a highly debated topic in the world of User Experience mainly because there are so many ways to get it right, but even more to get it wrong.

In my estimation at least — forms are the single most important thing to get right for social media and e-commerce companies.

Conversion rates sky-rocket when form design is done correctly, and plummet when done poorly.

I hope this might serve as a foothold for better form design.

✅ Number 1: DO ask only for relevant information

Conversion Rate by Number of Form Fields
Conversion Rate by Number of Form Fields

Asking only for relevant information is a surefire way to boost your conversion rate (see graph above).

Ask for the relevant amount…

Stefan J Domzalski

UX Designer & Front End Developer | Interested in behaviour change and sleep | currently live in Brighton, United Kingdom

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